Reimagine YOUR STYLE | Tove&Libra, “How much of our purchases are swayed by commercial marketing, or by other people’s approval?”

design ethicalfashion fashion hongkong hongkongdesigner 市集 藝文 藝術 訪問

有人說:香港人著衫,好像在著制服。
走在街上,形刑式式,千篇一律,
全身上下,來來去去都是那幾個牌子,
到底著衫,是要凸顯個性,抑或追隨潮流?
作為家族生意的第三代接班人,Ivan和Christine對服裝都有一種執著。
美觀、實用、環保,誰說三者不可兼得?
讓Tove&Libra與你一起,穿出屬於自己的風格。

1/ 請以三組句子介紹你的品牌

Create beautiful but also functional, well-fitting clothing for women.

女生的衣著不僅要美觀實用,更要稱身。

Share with consumers the effort and experience that goes into making quality fashion, why they shouldn’t be just cheap.

衣服真的只是便宜就好嗎?製作有質素的衣服,需要的,是靠不斷努力累積下來的經驗。

Connect with consumers who aren’t just looking to buy major commercial brands./

除了主流的服裝大牌外,消費者還可以有其他選擇。

這三句,與其說是介紹品牌,倒不如是品牌理念。在這個被速食時裝蠶食的世代,Tove&Libra的堅持,顯得何其珍貴。

2/ 為甚麼要創立Tove&Libra?而你又是怎樣建立這個品牌的呢?

fashion hong kong local conscious natural design designer

「我們有自己的製衣廠,是公司的第三代傳人了。」聽到這裏,不禁嚇一跳。這個年代,仲有人靠造衫搵食?

市面上有太多的牌子,寧可粗製濫造,也要把金錢大筆灑在marketing上。Ivan和Christine希望,能跳過中間人,直接向顧客提供最好的衣服。

“We own our own factories - we are from third-generation textile/clothing companies.” In the age when cheap, mass produced clothing is so popular, why would somebody still spend time in producing garments?

Ivan and Christine wanted to reach customers directly to provide quality fashion. There are too many big brands who don’t want to pay for quality products, and spend on marketing instead.

3/ Tove&Libra 的品牌靈感是甚麼?

Tove&Libra的靈感,來自於丹麥式的設計-上佳的面料,配合簡單、美觀、實用的設計。香港人的生活,實在太忙了。香港女性要兼顧的,有家庭、工作,每天在繁忙的城市中奔波;我們的設計,就是要適應這種多元的生活方式。

Inspirations include Danish design - simple yet beautiful, and functional, with a focus on great materials. Also HK city life - HK women have to juggle a lot, family and work, dashing around a big, busy city... Tove&Libra design to accommodate this active and multi-faceted lifestyle

4/ Reimagine

Reimagine Your Style.

風格對於我們來說,到底是甚麼?

是要盲目跟隨廣告媒體所吹捧的潮流,還是要得到別人認同?

作為一個品牌,Tove&Libra希望做到的,更是知道自己的需要,穿出自己的風格。

Reimagine Your Style.

For Ivan and Christine, it’s about considering how much of our purchases are swayed by commercial marketing, or by other people’s approval. They hope their customers are those who consider more about their own needs, who try to find their own style, instead of following others’ messaging.

More about the brand: https://www.toveandlibra.com/

Photos provided by Tove&Libra

Texts: @_valinor_review

Art and Design:V @lady.lohas

 

 


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